The National Association of REALTORS® (NAR) recently released its annual report on Home Buyers and Sellers Generational Trends, providing valuable insights into the evolving real estate landscape. At Preferred Settlement Services, we understand how crucial it is for Sarasota real estate professionals to stay informed about these trends. Here’s a breakdown of four key takeaways from the report and what they mean for our local market:

1. Boomers Take the Lead in Sarasota

While national trends show Baby Boomers regaining market dominance, this is particularly relevant in Sarasota. We’ve long seen a strong Boomer presence here, driven by retirement and relocation. The NAR report confirms this, with Boomers comprising 42% of homebuyers and a significant 53% of sellers. For Sarasota agents, this reinforces the need to:

• Understand Boomer preferences: Focus on properties that offer single-level living, accessibility, and proximity to amenities like healthcare, golf courses, and cultural attractions.

• Provide personalized service: Boomers often value face-to-face interaction, detailed explanations, and a high level of trust.

2. The Power of Cash in the Sarasota Market

The NAR report highlights that nearly half of Boomers purchase homes entirely in cash. This “striking” trend is highly relevant to Sarasota, where we frequently see cash buyers, particularly in the luxury market. This means:

• Be prepared for quick сделки: Cash transactions can often close faster, so ensure you and your team are ready to move efficiently.

• Accurate title work is essential: With cash сделки, buyers are especially reliant on a clear title to protect their investment. Preferred Settlement Services is here to ensure a smooth and secure closing.

3. Gen X and the Rise of Multigenerational Living in Sarasota

Nationally, Gen X is leading the trend of multigenerational homebuying. While they make up 24% of buyers, their higher earning potential (median income of $130,000) and dual-income households often lead them to purchase larger homes. This trend is also present in Sarasota, where families are increasingly seeking homes that can accommodate multiple generations. Agents should:

• Identify multigenerational needs: Look for properties with features like in-law suites, separate living areas, and ample space.

• Understand the complexities: Multigenerational сделки can involve unique family dynamics and financial considerations. Preferred Settlement Services is experienced in handling these complex transactions.

4. First-Time Buyers and Affordability Challenges in Sarasota

The NAR report notes a significant drop in first-time buyers nationally. Younger Millennials continue to lead in this category, but they face affordability challenges. In a market like Sarasota, where prices can be high, this is especially important. Agents can:

• Educate younger buyers: Provide resources and guidance on financing options, down payment assistance programs, and the long-term benefits of homeownership.

• Partner with trusted professionals: Connect first-time buyers with reputable lenders and title companies like Preferred Settlement Services, who can help them navigate the closing process.

Adapting to Generational Trends in Sarasota

To thrive in the Sarasota real estate market, agents must adapt to the preferences and needs of each generation. As the NAR report suggests, this means:

• Boomers and Gen X: Providing careful assistance with paperwork and inspections, touring areas that meet their criteria, and offering personalized touches.

• Millennials: Embracing digital tools, offering virtual tours, and providing guidance on financing options.

• Gen Z: Understanding their desire for sustainable homes and their reliance on online research.

By understanding these generational trends and tailoring your approach, you can build stronger relationships with your clients and achieve greater success in the Sarasota real estate market. And Preferred Settlement Services is here to support you with smooth, efficient, and reliable closings for every generation.

While the idea of in-between colors isn’t new, we’ve been seeing these intriguing hues rise to prominence, especially in recent paint brand announcements for Color of the Year. Shades like Benjamin Moore’s Cinnamon Slate—a rich brownish-purple—and Quietude, the soft blue-green from HGTV Home by Sherwin-Williams, are shining examples of the growing interest in non-traditional, complex colors this year.

In-between colors bring something unique to interior design. They not only introduce interest by defying easy categorization but also feel inherently livable. These hues, with their layered undertones, don’t overwhelm a space but instead create an effortless depth. “In-between colors are about celebrating the subtleties in color,” says designer Nadia Watts. “They create a more nuanced, confident statement without overpowering the room. As foundational colors, they flow seamlessly throughout the house, providing warmth, comfort, and a soothing continuity.”

In smaller spaces, such as bathrooms or cozy rooms, these colors can take center stage, offering an eye-catching but gentle focal point. A touch of gloss—on the ceiling or trim—can elevate this effect further. “The reflective sheen can help a small room feel more expansive, while still creating that inviting, luxurious vibe,” adds Watts.

In spaces like a dining room, the depth of in-between colors fosters a welcoming atmosphere that’s perfect for entertaining. Cinnamon Slate, for example, is sophisticated and pairs beautifully with rich materials like leather, warm woods, and brushed gold.

These colors also interact uniquely with light, especially in rooms with large windows or skylights. The subtle shift in undertones throughout the day—from morning light to the dimmer tones of dusk—brings an added layer of visual interest.

Designers’ Tips for Incorporating In-Between Colors

We reached out to interior designers for their expert tips on how to work with these captivating shades throughout your home. According to Melissa Read, creative director at Studio Burntwood, “In-between colors are key for creating rooms that feel layered and lived-in. These shades adapt beautifully to shifting light. For example, Little Greene’s Rolling Fog—a serene blend of taupe and gray—offers a sense of grounding.” She also highlights Farrow & Ball’s Dead Salmon, a soft, earthy pink that works wonders in spaces like a master bedroom or hallway, especially when paired with natural textures like jute, velvet, or leather.

When it comes to greens, Read suggests opting for nuanced tones instead of bold forest greens, which can quickly feel dated. A softer green allows you to embrace the color trend in a more subtle, timeless way.

Interior designer Andrea Goldman calls these shades “non-color colors,” pointing out that they make a statement without being overly defined. “They offer impact without screaming any single color,” she says. Some of Goldman’s favorites include Benjamin Moore’s Calico Blue (a calming blue-green) and Black Forest Green, a dark green with black undertones. “These shades create a feeling of sophistication and can easily transition from one room to the next.”

One powerful approach to incorporating these hues is through color-drenching, or using them extensively across walls, ceilings, and trim for a cohesive, immersive feel. As Emily Tucker of Emily Tucker Design notes, colors like Cinnamon Slate can create a soft, sophisticated atmosphere throughout a room when applied generously.

For kitchens—often the heart of the home—designer Glenna Stone suggests in-between colors like Benjamin Moore’s Dolphin, a subtle blend of green and gray with earthy undertones. “These shades help maintain warmth in the space without feeling too bold, and they pair beautifully with natural wood accents,” Stone explains.

The Timeless Appeal of In-Between Colors

In-between colors are also at home in earthy, nature-inspired schemes. From muted browns and greens to amber tones, these shades often echo the complexity of natural elements. Designer Marcus Mohon of Mohon Interiors embraces the changing light that in-between colors can bring to a space. “They remind me of how light changes throughout the day—from the cool tones of early morning to the warm, amber hues of sunset,” he says. “These colors offer mystery, depth, and charm, and they can transform a space without the need for a defined color.”

Benjamin Moore’s Castle Walls, a perfect example of a color that can’t easily be described, is one of Mohon’s favorites. “Is it green? Is it gray? Maybe a little blue? I love it as the main color on my living room walls.”

Although in-between colors have made waves recently, their appeal goes beyond short-lived trends. Shades like blue-greens, gray-blues, and muted purples are timeless and sophisticated, making them an excellent choice for walls in any home.

As we head into 2025, it’s essential for real estate agents to stay ahead of emerging trends. By understanding what’s shaping the market, you can set yourself apart from the competition.

From economic changes to technological innovations and evolving buyer preferences, here are the most significant predictions for the real estate landscape in 2025.

Economic Factors: Stabilizing Interest Rates and New Buyer Opportunities
With the Federal Reserve’s recent move to lower interest rates, affordability may improve for buyers in 2025. This presents a prime opportunity for agents to assist clients in securing more favorable mortgage terms. It’s crucial to highlight these lower rates to buyers who may have felt sidelined earlier this year.

Technology Advancements: AI, Virtual Tours, and Automation
The real estate sector will continue to embrace technology at a rapid pace. AI-driven tools will enhance tasks like lead generation, property suggestions, and client communication. Additionally, virtual tours and augmented reality are set to become standard for property viewings, enabling agents to close deals remotely and expand their market reach.

Buyer and Seller Behavior: The Ongoing Shift to Remote Work
Remote work will keep shaping buyer preferences in 2025. Homes featuring dedicated office spaces, outdoor areas, and access to suburban or rural settings will remain highly sought after. Agents should tailor their marketing efforts toward properties that appeal to this growing remote worker demographic.

By staying informed about these trends, agents can effectively prepare for a successful 2025.

Stay proactive, and you’ll be equipped to guide your clients through an evolving market landscape.

Preferred Settlement Services is a full-service title and closing company. With decades of combined experience, our team ensures a smooth closing process, no matter the challenges. Contact us at 941-376-9551 for more information or to schedule a closing.